Johan Eckerud - On how stories are turned into experiences

This autumn, Johan Eckerud from Expology Sweden will be giving a talk about how stories are turned into educational and memorable experiences. It will be held at the Norwegian Experience Conference in Narvik.

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As Expology Sweden's CEO and account manager, Johan's work revolves around spatial and digital attractions where business value and experience design go hand in hand.

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How does the story behind such an attraction develop, and what tools are needed for a successful and memorable result. During his talk, he will explore these questions and more, illustrating with examples from recent projects. The conference's themes are:

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• Multimedia storytelling
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• Digital tools for the experience industry
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• Destination development for a sustainable future
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This year's conference takes place in Narvik from October 31 to November 1. Visit www.norskopplevelseskonferanse.no for more information.

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